Ebook Download Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals. Join with us to be participant below. This is the web site that will offer you ease of browsing book Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals to review. This is not as the various other website; the books will certainly be in the types of soft documents. What advantages of you to be participant of this site? Get hundred compilations of book connect to download and install and also obtain consistently updated book every day. As one of the books we will offer to you currently is the Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals that comes with a really satisfied principle.

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

Ebook Download Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals

Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals as an excellent publication will act not only the reading material however likewise buddy for any kind of problem. A little blunder that some people may normally do is taking too lightly reading as a lazy task to go through. While if you recognize the advantages and also advancements of reading, you will certainly not undervalue any more. Yet, there are still some people who feel that so and feel that they don't need analysis in specific event.

Reviewing is the very best point to do to satisfy the moment. Yeah, checking out will certainly constantly bring goodness. Additionally, when you could comprehend just what the book to review, it's really well prepared. When you can read the book ended up, you could get completed info that the writer says. In this case, this publication always gives advantages. Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals certainly will be so essential to accompany you in your spare time. Even it is just few pages; you can review it by the times without neglecting exactly what you have actually reviewed.

When a person attempts to read the Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals, it will imply that they has actually started something brand-new, the brand-new wisdom. So, you need additionally to be one of them that could acquire all compassion of reading this book. As recognized, analysis is taken into consideration as one necessity to do be everybody. If you assume that reading should be done only by the trainees, that's absolutely wrong. You may encounter the life stopped working.

So simple! This is exactly what you could utter when obtaining the book when others peoples are still puzzled of where and when they can have this publication, you can take it right now by locating the web link that is in this website as well as click it sooner, you can be overview of the fie of the Branded Entertainment: Dealmaking Strategies & Techniques For Industry Professionals So, it will not require long period of time to wait, in addition day by days. When your net link is properly done, you can take it as the preferred publication, your option of the book is proper enough.

Review

Native advertising, advertorials, paid content, brand placement… we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace. --Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports IllustratedEvolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, these strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable. --Margaret Gilmore, VP, Disney InteractiveBranded content has become even more important in the current fragmented media landscape. Now, viewers have more options than ever when consuming their media whether they watch content on their TV, laptop, or mobile device. This book offers a one-of-a-kind look at how to make a Branded Entertainment deal happen. I strongly recommend it for all involved in the process. --Billy Walker, Media Director, Anheuser Busch

Read more

About the Author

Damaris Valero has been the Managing Director and Executive Producer at Animus Entertainment Group since 2003. Animus is a multimedia content provider company with offices in New York and Miami focusing on TV production, Branded Entertainment, and program development. Ms. Valero's career in the television industry spans more than 25 years and her expertise and know how has become a symbol of leadership in the industry. She has developed numerous multi-layered deals and co-produced innovative programming ideas for networks and national advertisers through unique Branded Entertainment formulas. She has led a successful career launching prime-time TV series, and cable and digital channels, building joint ventures between companies, and developing content with global groups like the BBC, the NFL, and Endemol. Her television career began at Telemundo pioneering the international distribution of content to Latin America. Later, she was called to startup MTV Networks in Latin America and helped make MTV the #1 advertising funded network with the largest distribution in Latin America after ESPN. Ms. Valero started Animus Entertainment Group as an independent TV production operation in 2003. She has been a leader in the Branded Entertainment arena by concluding over 20 deals with companies like such as FOX, NBC, Univision, and ESPN. For over a decade, she has executive produced award-winning primetime series, formats and movies. Her credits include: 21 Days; The Ultimate Match; Music and Lyrics (the series); La Parranda; The Gold Game; Sex with Marilyn; The Ultimate Match; One Home, One Family; Romancing Your Palate; El Diez; Aaron Loves NY; That's Fresh and movie projects such as The Celestine Prophecy.

Read more

Product details

Hardcover: 256 pages

Publisher: J. Ross Publishing (October 1, 2014)

Language: English

ISBN-10: 1604270942

ISBN-13: 978-1604270945

Product Dimensions:

6 x 0.7 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#878,810 in Books (See Top 100 in Books)

Very clear, concise, and to the point. For anyone seriously willing to consider entering the burgeoning world of branded entertainment, this book can save anyone from making costly mistakes. The fact that is book is written by a successful entrepreneur in the field means that there is plenty of practical advice coming from her own experience in this book.

This book is an excellent compilation of knowledge acquired over the years that are being applied in the current context. Had not seen anything this experiential in any other book related to this subject.

A must read for whomever wants to safely navigate the complex world of content production”

Damaris Valero’s “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals” is an immersive look at the elements of and players involved in a successful branded entertainment initiative. These include the key content owner, brand and agency dealmaker roles and the structures around how such deals are built. Traditional advertising is evolving due to audience fragmentation, and in today’s content-is-king driven world, brand marketers are embracing branded entertainment partnership opportunities as proven platforms to engage audiences. Being able to intertwine the voice of both the content and brand is the roadmap to the future of successful brand advertising, and the overall goal of branded entertainment.This book is not about product placement or integration deals in which a brand is added into already designed content, but about larger deals in which content is specifically built from an idea and crafted around brand messaging, marketing points and attributes. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. Additionally, checklists are provided to help guide the reader through their own practical implementation of branded entertainment initiatives while also highlighting safeguards along the way to ensure the initiative stays on course.Perhaps most importantly, the book identifies and imparts understanding of four key strategy roles which are proven to create a solid foundation to launch a branded partnership from. These roles include: the content creator or producer, the brand manager, the network media designee and the agency liaison. Valero identifies these roles and provides specific understanding as to the importance of each role and the accompanying skill sets required to adequately perform each individual role and ensure understanding amongst the group. As an added benefit, a sample term sheet is provided, which outlines the basic guidelines of how to start the conversation – and finalize the contract.The included television production case study provides unique and credible insight, which shows how the production was able to secure a network deal based on the branded entertainment partnerships Valero and her agency team formulated. Ms. Valero clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.Both brand marketers interested in crafting larger scale partnership deals with TV productions and agencies driven to learn more about the critical role they need to perform as the translator and goal decoder between brand, production and network will find this book enlightening.Additionally, this book will also provide enriched understanding to both network advertisers interested in increasing revenue and advertising dollars, and production partners seeking additional production funding, on ways to have smarter conversations around the creation of organic branded entertainment partnership planning.

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals PDF
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals EPub
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals Doc
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals iBooks
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals rtf
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals Mobipocket
Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals Kindle

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals PDF

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals PDF

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals PDF

Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals PDF